Sunday, March 14, 2010
With all the heat surrounding this NYT article (Honey, Don’t Bother Mommy, I’m Too Busy Building My Brand http://tinyurl.com/y94f64c) about #BloggyBootcamp and Mommy Bloggers, I feel an important aspect has been missed.
Would anyone have dared write an article such as “Honey” if #BloggyBootcamp had been a male-oriented blog seminar? Would they have dared tag Tony Robbins as ‘self-serving’ or implied he was ‘neglectful of his children’ for trying to make a living off of his passion?
I see poor Jennifer defending herself for talking about SEO at #BloggyBootcamp. Darlin’ I don’t think you have to defend a single word you said about marketing.
Had Steve Jobs given a seminar about blogging that talked about how to break your market into segments, optimize demographics, and quantify time-zone specific commercial slots, do you think he would be apologizing today for not talking about content more?
Uhhh, no, I seriously doubt it.
The source of this attitude can be found in another article (which I found far more disturbing) in Forbes Magazine – 20 Inspiring Women To Follow on Twitter. February 8, 2010 by Halle Tecco. http://tinyurl.com/yfqdwdl
The premise is that men on Twitter get more followers by virtue of SIMPLY BEING MEN! Stats show that men are more likely to follow men and even women are more likely to follow men.
So they listed the 20 “absolutely inspirational women who are tweeting up a female storm”. I thought great! Finally someone taking women seriously.
But the 20 women were basically academics and activists. Only one woman was profiled as being a “colorful look into the life of a woman balancing motherhood and running a tech company”. (And btw, she has the highest number of followers 50,000 and it appears she follows almost everyone back! Girl Power!)
What outraged me about this article, was I thought it left out the entire segment of the Twitterverse which are Moms, empowering themselves through social media to build community, whether through parenting tips, sharing the experience of a family whose beautiful little girl is dying, selling sponsored products or products one has made themselves, etc.
And when I looked at the numbers of the women in the Forbes Top 20 list, the Twitter following numbers were not nearly as powerful as many of the women that I follow. Fifteen of these Forbes women had less than 5,000 followers. (Six had fewer than 2,000 - less than I have!).
These are their powerhouses? Where was Dooce? Mommywantsvodka? ThePioneerWoman? ScaryMommy? HerBadMother?
These are the women that when I started (and was scared to put myself out there and develop my voice) I looked up to. I saw they cultivated a following and it gave me hope that I could as well.
In my eyes #BloggyBootcamp shows the finest in entrepreneurial spirit. I don’t think we should be afraid to talk about marketing ourselves, our blogs, and our passions…openly. You know, like men do.
A girlfriend of mine (@craftycmc) got onto Twitter and within 6 weeks had monetized it. Now she’s got a business going (and she has guys as clients too!).
When I asked her about the NYT article she just shrugged. “I don't see why everyone is so worried about content. The marketplace will decide if your content is worthy, right? Put it out there and take it for a spin, if it sucks, you’ll know soon enough.” (And let's be clear, I love her shit! She makes me laugh!)
So Sisters, we really have to have each other’s backs, clearly Forbes and the NYT won’t!
Luckily I had already booked #BloggyBootCamp in Phoenix before the article came out, otherwise I would have had to rush to the computer and sign up.
Girl Power at its best, Ladies, Girl Power!